Research methods

Market research revolves around the collection of data and the care and meticulousness that MAS Research applies to it.

We consult with you to select the most appropriate tools according to your objectives, time frame and budget.

In terms of quantitative research, we offer

Online surveys - Computer-Aided Web Interviewing (CAWI)
Telephone surveys - Computer-Aided Telephone Interviewing (CATI)
Face-to-face conversations
Mail surveys - questionnaires on paper
Ad-hoc panels

In terms of qualitative research, we offer

Group or panel discussions with experienced moderators
In-depth interviews with skilled interviewers
Structured one-to-one interviews

Our expertise lies in the following research areas:

Opinion polling (needs and behaviour) and population studies

Satisfaction surveys

Communication research

Market segmentation studies

Brand positioning studies

In-house

To maintain control over the entire research process as much as possible, we keep most of our activities in-house, including:

programming the online questionnaires with the appropriate routing;

conducting telephone surveys in our call centre;

working with our experienced discussion moderators,

an established team of poll takers, etc.

Reporting

The final stage of a study involves an in-depth analysis and the correct interpretation of the data, leading to a clear synthesis with nuanced conclusions we are prepared to take a position on, if necessary.

We present the results in clear dashboards to provide a permanent view of the evolution of the study, both during and after.

To that end, we create personalised dashboards that allow you to:

explore the data during and after the study;
consult and analyse frequencies, statistics and graphs generated periodically by SPSS online;
consult and analyse periodic cross-tabulations generated by SPSS online.